NCI - SPOT Character Design

A project to create an NCI character based on their costumed mascot SPOT the watchkeeper for use in marketing, fundraising and on merchandise. They wanted a character that would appeal to families to help create awareness for water safety.

I created a friendly character, with a variety of standing and sitting poses, holding NCI equipment, such as a radio and binoculars, including designs for a set of SPOT stickers and a line of children's t-shirts to help raise awareness and funds.

Design and Application

Merchandise and Marketing