NCI - SPOT the Watchkeeper

A project to create an NCI character based on their costumed mascot SPOT the watchkeeper for use in marketing, fundraising and on merchandise. They wanted a character that would appeal to families to help create awareness for water safety.

Design and Application

I created a friendly character, with a variety of standing and sitting poses, holding NCI equipment, such as a radio and binoculars, including designs for a set of SPOT stickers and a line of children's t-shirts to help raise awareness and funds.

Merchandise and Marketing

Some of the products available in the SPOT the Watchkeeper collection featuring my designs and accompanying marketing materials for social media to promote the new collection on Teemill. They have proved popular with supporters, helping to raise extra funds to support the charity’s work.