National Coastwatch Institution
I developed a cohesive brand identity for the NCI's Teemill shop - national-coastwatch.teemill.com, as well as creating artwork, designs and advertising materials to promote their new range and raise awareness for their cause.
New Logo Designs
The brief was to create a new logo and branding for the launch of their Teemill shop, that would represent their brand across different products, whilst taking on a simple, modern style, separate from their main corporate logo that appears on documents and uniforms.
I researched other charity logos and NCI's work and mission, developing two options using a marine radio and NCI spelled out in Morse code, both items used in NCI's work. I kept the designs simple, so they would scale well with light and dark versions suitable for use on a range of products.
Merchandise
I have created colourful designs and illustrations using hand drawing and vector styles, on NCI related themes, including sea animals, knots and water activities. These designs are applied to a range of apparel and accessories for sale on their Teemill shop and have helped increase traffic and sales, raising new funds for the charity.
Patterns and Illustrations
NCI Station Designs
A project to create a range of merchandise designs for the 60 NCI stations, as a way for NCI volunteers to show support for their individual station. I researched marine motifs and created three knot designs to be used alongside the Station name and What3Words address, which NCI use in their work.
Sketches and Exploration
Original line drawings for some of my designs. I start out sketching my ideas on paper, before developing my designs in pen or scanning my sketches and creating vector images in Illustrator.
